How to optimize a blog post for SEO? Is this article, we are going to discuss here. Getting traffic is one of the things that a blogger aims for, but which kind of traffic actually gets converted into customers. Well according to my observation its organic traffic (The traffic that comes from search engines).
Hence, it is immensely important for a blogger that a good percentage of its traffic is from search engines.
Ways to Optimize a Blog Post for SEO
So here are some tips which can help you get higher rankings for your blog in search engines:
1. Write Quality content
All your effort would just go in vain if you don’t have quality content. Start with writing informative, well-designed content which is easy to read and your readers find it fun to read.
Bad content may get traffic but don’t forget that ultimately a real human being is going to read your content. Thus you have to understand that your content has to be optimized first for the reader and then for search engines.
2. Get to know your keywords
Keywords are the term for which your content will be ranking. If you target wrong keywords then your content would not be getting the traffic it should.
Put yourself in the reader’s shoe. Think what keywords would they use to get the content you have to provide.
Read: What is Keyword Research?
Now that you have determined the keywords you should know where to place them.
Well, there are 4 places where you can place your keywords:
- Meta title
- Post Permalink
- Meta Description
Well, the relevance goes in the same order. To know keyword research in depth you can have a look at the following article:
3. Internal and External Linking
You may be familiar that how internal linking can help you decrease bounce rate. Internal linking helps web crawlers to effectively crawl your pages and identify the keywords that your site revolves around.
Note: Never use <click here> for internal linking, rather use keywords related to that link.
External linking is another important aspect, similar to internal linking this helps search engines in recognizing your keywords. Moreover, it can help you gain some links from other related websites too.
Suppose you link out to an article that is related to your article. The author will get a trackback to your article and if he likes your content, he might just want to link to it in his content. This way you can get more inbound links to your blog.
4. Optimize your URLs
URLs are a great way to optimize your blog and get your content high rankings for a specific keyword. Yet it is being neglected by most of the bloggers.
First, you need to look out for your permalinks, make sure that your permalink structure is something like /%category%/%postname%.html. This structure is best optimized for Search engine optimization.
If you optimize your blog post by following the above tips, I can ensure you that you will see a great difference in the percentage of traffic that you receive from search engines.