Keywords are like the building blocks of a blog and blog posts.These are the few words that describe your blog and are responsible for deciding how your blog is indexed and ranked in search engines. Therefore, keyword research for SEO is really important. Nowadays, it is really simple to find which keywords should be used to rank and increase web traffic.
A guide to Keyword Research for SEO
What is a keyword?
Well, a keyword is a special word which describes your content. In other words, keywords are those words which are mostly searched on Google or other search engines. When you write an article you write it on a topic and keywords helps the search engine recognize what kind of an article is it? And for what terms should it rank it?
How to choose the right keywords?
You cannot find the right keywords overnight. Yes, it takes time, but to choose your initial keywords here is what you can do.
Know your audience
You should know what kind of people are going to view your blog and which keywords will help them reach the content they want.
Enlist your keywords
Write down the keywords you think people would search for and perfectly describe your niche.
Choose usable keywords
When finalizing your keywords, just see to it that you can integrate those keywords into your posts/articles. This will help your blog rank higher for the selected keyword.
Now that you have chosen the right keywords for you, its time to deliver it into your meta title, meta description, and meta keywords.Make sure your title and description contain your central keyword. And as far as posts/articles are related choose a title in which the keyword is highlighted.
Google doesn’t consider meta keywords for indexing and ranking your blog but other search engines do consider them while indexing. So it is recommended to fill that field too.
Keyword density is the number of targeted keywords out of the total number of words.This means how frequently your keywords occur in an article. I personally prefer to keep it as low as 4-5% and it is recommended to do so as if you stuff your article with keywords then search engines like Google can take it as spamming and can ban you from its search engine result pages.
Check out meta-tool analyzer to check your keyword density plan things accordingly.
Keywords in Blog-posts
The title appears in the title bar of your browser(top). Title helps the search engine and the visitors to know what the article is about. It is very important to integrate your keywords into the title as Search engines consider the Title first when indexing.
Well after the Title preference is given to the URL. Thus you need to have your keywords placed in the URL in order to rank well in search engines.
The <h1>,<h2>,<h3> tags can be used to give more emphasis. It will help your visitors recognize keywords and make your posts easily scannable.
As we have discussed earlier the keyword density in your content should be around 4-5% exceeding the 5% limit can make your content appear as a keyword spam and can ban you from Google.
Hidden keywords are considered to be Blackhat and it’s strongly recommended not to use it.
e) Meta description
The meta description is now very important part of SEO. You must use the keyword in the meta description. On the WordPress, Yoast SEO plugin can help you to do this. Google Blogger have option to add meta description.
I hope, this article about Keyword Research for SEO is useful for you.