Keyword research is an inevitable part of Search Engine Optimization. Not doing it or doing it in a wrong way can get you the wrong audience as Google would be indexing your site for wrong keywords. By targeting wrong keywords, all your work in ranking high goes in vain and this is not something one would really like. You can use a keyword research tool to do spend time on keyword research to get the right keywords.
Now, many of us have some misconceptions about keyword research and the most common of them is that “We already know what our keywords are”. Well, this is not true and this can’t be true as you never know what keywords does the right audience uses to get results.
The people who are searching for your content aren’t from the same industry as yours as if they were then they would not be looking for information regarding the same.
Misconceptions about Keyword Research
Now that you know about the misconception that you too might have formed about keyword research.It is now time to introduce you to different ways in which you can effectively do your keyword research.
Now in order to practice keyword research effectively, you need to follow 5 Easy steps and you would be on your way to better SEO:
Create a list
Well creating the perfect list quite a hard job and its hard to guess what keywords the people will be using to get the results you want them to see.
List your keywords
You must have heard “Slow and Steady wins the race”. The same applies here, think of all the words that you as a customer/reader would search for. Then locate the ones which are relevant and not heavily searched. To simplify this job you can use the Google AdWords tool.
If you aren’t able to think of keywords, take help from friends, colleagues and other people in your industry. You can check what keywords your competitive blogs are targeting and use them to look out for the best ones.
Get familiar with Keyword Research Tools
Now that you have created a list of keywords that suits you the most, its time to see how many of them will actually be relevant to you. Keyword research tools will help you to create a small list of keywords which are attainable.
Keyword tools like Google AdWords tool are a great way to find all the information you need related to your keywords.
Which Keyword research tool You Prefer?
Here are the Top 6 keyword research tools (After Google AdWords tool) that I would recommend:
1) WordTracker: This is a great tool which I majorly use to find out how much competition is out there for a keyword. This tool has the potential to highlight the keywords which might have low competition but high search relevancy.
2) WordStream: Wordstream provides a variety of tools to choose profitable keywords and those which are best for Search Engine Optimization.
Finalize your list
Now that you have created yourself a well-researched list, its time to check which keywords will you be targeting and which are the keywords that you feel comfortable with.
Create a spreadsheet/graph which indicates the essentials of the keywords you chose. These graphics will enable you to judge the best keywords in terms of search volume, conversion rate, and competitive rate. These facts will be a great help to narrow down your list.Targeted terms are often easy to rank and brings you the audience you want.
Choose the keywords that have an average search volume, less competition, and about a bit more conversion rates.
Now that you have created and finalized your keyword list, its time to implement your keywords and integrate them into your blog/website.
- guide to Keywords Research for SEO
Well, you need to deliver as many keywords as you can in 3 places.
- Meta title
- Meta description
- Meta keywords
Meta keywords are not used for ranking in google but it does work for other search engines.
You can also integrate your keywords into your content and the recommended to keep your keyword density as low as 4-5 %. If you exceed this limit then Google will take your article as a keyword spam.
Now that you have spent a lot of time choosing the right keywords for your self. It’s time to use them appropriately and wherever possible.
Rinse, Wash and Repeat.
Well done, you have created a keyword list with the perfect keywords that you could enlist, implemented them in your content and will soon get indexed and start ranking for those keywords.
But as time changes, needs change and customers/readers change too. Hence you need to constantly look out for new keywords while building upon the old ones.